Whistling Frog
2019
As part of my time at Northumbria University, this brief presented me with the task of building a botanical rum brand from given information (the brand name, and its location of origin).
Whistling Frog is a Dark Botanical Rum originating from Barbados, focused on providing the drinker with a long-perfected recipe, and a taste of the spiritual world.
Client
Northumbria University
Deliverables
Visual Identity
Label Design
Type
University Project
The logos bottle icon was inspired by the Barbadian mythological spirit the 'Bacoo', which was the centre focus for the brand story - A spirit both physical and mythological. Bacoo's are mischievous, often attaching themselves to a host, whilst many legends say the only way to get rid of a Bacoo is to trap it inside a rum bottle.
Building the brand story from scratch, I wanted the bottle design and packaging to fit this built brand narrative and aesthetic. The label wouldn't just be a standard flat square design, but instead cover the whole bottle, with the 'smoke style' pattern allowing you to see the spirit inside (physically and metaphorically).
Ben Tattersall
Graphic Designer
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