CamKal
2023
I was approached to design a mascot and wordmark for CamKal, an emerging brand in the agricultural consultancy space. This logo creation project aimed to merge science and agriculture for a B2B audience.
Their brand mascot being the hippo, I wanted to retain the protective and dominant quality that the animal represents, whilst retaining the professional and facilitating reputation that the brand has worked hard to earn. By pairing rounded corners with sharp edges, I aims to strike a balance between strength and sophistication, while the sans-serif wordmark ties it all together, keeping things bold and confident.
Ben Tattersall
Graphic Designer
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